There's so many ways to present information online. How do you know what to choose? I mainly use articles for my sites, but is that the best way? This seems like something we should look into together, right? (Image source JESHOOTS.com on Pexels)
What Experts Say
Well, it seems torn. Business.com suggests videos to be extremely beneficial for gaining traffic. If you've had much experience with YouTube, you can probably understand why. But it also depends on if your videos are interesting enough, which could be difficult considering some people just don't have that special something the audience is looking to connect with. Also, certain topics can be boring no matter who is presenting the information. On top of that, editing skills and hardware limitations play a factor in good quality videos as well.
Forbes posted an article saying Millenials are successfully using podcasts to build their audience. They gave some pretty convincing facts about podcasts being easier for those that don't like writing and listening is more convenient than reading for their followers. Entrepreneur.com agrees, but adds the condition that conversational podcasts are more dynamic (aka more interesting than you talking to the open air). If you're starting out on your own and aren't very confident about having an attractive personality, that's something to really consider before committing to podcasts.
More interestingly, I came across an article from NY Times that may actually shed more light on the question than the others- and yet wasn't even directly commenting on which is better at all.
Active Listening And Critical Thinking
The NY Times' article is for the audience, not the entrepreneur or freelancer at all. The point of it is to encourage their followers to do a little bit of everything to build leadership skills. However, these skills can be beneficial to anyone in any position. Thinking about how your audience may benefit from these skills (whether they are actively seeking them or not), it would seem the best strategy is...yes. Do all of them.
From my point of view, it's probably best to commit to the one you're best at. If you enjoy writing like I do, start with articles. But maybe you're better at talking, so do podcasts. You could be better at creating videos, so do that instead. Start with what's easy, what you know you can do consistently with the least effort. As you go, begin adding in the others a little at a time.
Eventually, you'll have something to attract everybody in your target market, regardless of their presentation preference. As those followers get more interested in coming back to your blog, website, channel, whatever, they will start branching out from their comfort zone into other media types you have to offer. They won't even need to realize they're building those leadership skills NY Times mentioned; you'll be providing that benefit for them, and building relationships with your audience at the same time. Win-Win!
Then again, I'm still a noob. To be honest, I haven't done much outside of writing to know for sure what's best. In fact, last week's review was literally the first video I've posted online. I haven't even touched podcasts (and I'm not even sure how they differ from just having an audio file to download). But the information I've learned today makes me interested in testing the idea of doing a bit of everything.
How about you? If you have a blog or something, what medium do you use? How effective has that been for you, and have you tried using multiple types? Comment below, on Facebook or Twitter and share your experiences!
See you tomorrow at 9a!
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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