Plans don't always work out the way they were envisioned, do they?
(Image source Natalie B on Pexels)
Today I'm going to talk about a plan for a campaign to create an ebook and market it on one of my other sites. There's certainly something to be learned from my foibles, I'm sure.
I based the idea off what I do on this site: Make some articles about a common theme, and use those articles to create a slideshow (and accompanying mp3) that could be transcribed into book format. The articles would help guide the topic for the book, which allowed each step to build a little on the last. At the end, I'd have a bunch of articles, a video, an mp3 and a finished book.
If everything had gone the way I'd envisioned, the process would take a week or two at most. It seemed like such a good plan, especially since I had the article topics for this site planned out for two weeks. Everything would fall into place, and I could finally put something out into the world that had the potential to directly generate profit. What could go wrong?
I Love What I Do
I really enjoy doing the work. It's not making any money yet, but that's mostly because I get overwhelmed and give up - a personal failing of mine. After reading Barbara Sher's books and some of the other goodies on my shelves (some I've mentioned, some I haven't yet), I realized what it was I want to do. That part isn't a problem for me at this stage.
The problem is, I want to do too much, too fast and end up in binds just like this. And then I think, 'I failed, nobody will trust me now that I've failed to deliver.' Maybe you have experienced this too. Or maybe it's not ringing any bells yet. Well, keep reading and I'll explain it in more detail.
Life Finds A Way...
Last week was a nightmare. My personal life had obstacles preventing me from working almost half the time. I amended the launch date from the 8th to the 12th, thinking the extension would give me plenty of time to get back on track. Life happened again, and I amended the plan again to allow for a partial launch. Instead of the full book, Friday would be a teaser of the first few chapters downloadable for a newsletter opt-in.
Then I encountered new information that completely changed the tone of the book. Everything I had written was virtually useless. It all has to be reworked, and I'm nearly back at the beginning. In less than 24 hours, I've got to figure out how to salvage things in a way that doesn't destroy the trust of what few readers I have on that site. Talk about pressure!
Guess it goes to show it pays to have everything finished before the launch. If I had delayed the articles (they began posting the 13- article long campaign on Monday), then no one would have been the wiser. I could have kept it to myself and had less stress along the way. The only problem is, I also wouldn't have challenged my ability to make a deadline. But maybe the first time using a repeatable strategy shouldn't be tested so strenuously?
I'm not sure how to improve upon this, but I know it was a valuable learning experience nonetheless. Let me know your thoughts below, on Facebook or Twitter. Maybe there's a gem in here somewhere?
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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