Are you tempted to do it all? With so many options to optimize a website, that's an enormous task indeed.
(Image source startupstockphotos.com)
Monetizing isn't the only aspect to consider on a website. While choosing what kind of media you'll use (Videos, Podcasts, and Articles...Oh My!), and how you'll monetize (Monday Musing #4), there's also a host of marketing methods to choose from as well. With all that noise, your website may get too busy to be effective at really anything.
What You Shouldn't Do
I'm a lot better at finding what not to do in my endeavors than discovering the best tactics, as is evidenced by my website being pretty unknown (despite it being several years old by now). I've covered the element of consistency several times already, but that's only a drop in the bucket. The experts have more to say on what not to do.
Entrepreneur talks about some basics to keep in mind for small business websites. Though it goes in depth about things to do, there's a lot of implied (and some outright) direction of what to stay away from: don't hide yourself and don't create confusing navigation are the two main ones I picked out.
Forbes has more direct advice to give in this article. Don't get too flashy, don't sell your 'brand' generically, and a bunch of others (some I'm guilty of!) that they've determined put off audiences in general.
My Favorite Sources
I know Entrepreneur and Forbes are giants in business, and they know their stuff. However, I've found some smaller (but still very successful) individuals to be of more use. Why? Because they get the small business perspective. They're successful, but not corporate, so they can honestly tell you what will work because they are likely doing it too. More importantly, they're using their advice in a way you could actually aspire toward.
If you haven't heard of him, Neil Patel is a great resource for this sort of thing. He wrote an article similar to those above, but with more clarity for the little guy. Instead of focusing on what not to do individually, he went straight to the heart of the matter - keep things simple. That's a practice you can apply to every aspect of your site and not feel completely overwhelmed by the concept.
I'll admit, that concept hasn't been as big a priority for me as it probably should be. I like options - there's a concern of mine that if I simplify things then people may not find what they are looking for. Silly, I know, but I think it's common to get in your own way like that. The more I continue this blog, the more I work on overcoming those obstacles (and hopefully I'm helping you do the same!).
What are your thoughts? Comment below, on Facebook or Twitter!
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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