There have been several posts that mentioned the sales funnel, but I haven't gone in detail about what that is, or how to use it for your business. Like the other "next steps" posts, you may want to set the sales funnel up before taking your business live. However, even after you've gotten up and running, this is a practice that can improve your results.
So, What IS It?
There's actually several names for the concept, and they each seem to be slightly different. There's a conversion funnel, a purchase funnel, and marketing funnel. Quite a few sources use the terms interchangeably, too. Honestly, I'm not sure what the difference is (or if there is one), but I know they all have the same basic purpose.
Simply put, the business funnel is an analysis or plan to guide traffic toward a sale. There are many ways it is represented, but the simplest has three parts: top, middle and bottom.
What Are These Parts?
The top is where your traffic will become aware of your business. The middle is the stage of nurturing relationships with your audience. At the bottom is the sales persuasion, leading them to a particular product or service offer.
While I could easily leave the explanation to that simple paragraph, funnels aren't a one-size-fits-all kind of practice. Each business will have their own unique funnels, and they will evolve as your business grows as well. That's why this week is devoted to looking solely at sales funnels and how to adapt them into your business.
This is a short post, but rest assured there is much to come! Tomorrow will discuss the basics of the customer experience and perspectives to consider when beginning your funnel. See you at 9 a!
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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