Branding yourself vs. being yourself: Where's the line? Is there one?
(Image source sebastiaan stam on Pexels)
Y'all know I'm a noob, right? Almost 13 years have gone by, and I'm still not sure how to parse this. Between last week's articles and the weekend shenanigans (Archon 42 weekend, yo), I've found myself wondering if I'm shooting myself in the foot by not writing more naturally on my blogs. OR, if it's harder for readers to identify with my overall blogging style (*ahem* using words like parse...). What's the deal, and does anybody really know what's best?
What's The Difference?
Well, right now I'm exhausted from a great weekend, so I'm currently fighting off the urge to abbreviate things (like diff=difference) and dropping f-bombs like crazy. In the real world, I have never censored myself for the sake of posterity, except when it was enforced (jobs, strict parents, uptight family members, etc.). Even in those situations, there's always moments when the filter is broken - and right now would definitely be one of those times.
There's also a lot of effort placed on preventing too many "I" statements in my articles. That's considered good writing etiquette, so it doesn't feel quite as restrictive. Still, I wonder how my readers would react if I stopped trying so hard to do things "right" by these arbitrary standards I've picked up along the way.
The Risks (And Benefits) Of Being Unapologetically Yourself
For one, it turns a lot of people off the article. Everyone knows that there are people that stop reading (or at least respecting) those that use profanities. The idea is that those words are "lazy writing" or create a hostile feel. Honestly, I get so few visitors to any of my websites I'm not sure that it would make a huge difference. At the same time, it would be really crappy to get even less than I do now.
However, there's some pretty solid benefits. The obvious one is the personal benefit of allowing me to be myself - I'm sure it's a liberating feeling to overcome that censorship and just write or speak as if talking to a friend. More importantly, though, is what Russell Brunson says about slimming down your audience to be more targeted.The idea was to offend people that wouldn't be in your target market anyway. That way nobody wastes anyone's time, and the traffic you do get is meaningful.
True to my usual form, this week will be about the different views on branding and being yourself that I find in searching for this answer. If you've got any thoughts or suggestions, comment below, on Facebook or Twitter!
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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