Image source: The Jim Edwards Method Website
I wanted to like this. I really did. But I've been around the block a few times, and while there's definitely information and some value to be had it's not worth the amount he's charging. It's a little disappointing, really.
The product I got was the 3 Hour Kindle Book Wizard, which promised to make writing ebooks easier. And I'll be honest, it does do that. However, I don't find the quality up to my expectations for shelling out the discounted $200.
What's Right About It
Fair is fair, and we should start off looking at what it does right. The software asks 20 questions and then uses that information to generate a bunch of things: sales letters, an interview script, author bio page, book and chapter title ideas, etc. What it generates is alright. It's a little salesy for my taste, but during a time of writer's block it could really come in handy.
He also threw in a bunch of training videos. Some are on the download page, some are actually within the software, which is a bit odd but I guess if it works it's convenient for him. For me, it's a bit confusing, but I can adapt. The training videos have some decent information, and for complete newcomers (noobs) it may very well be worth more than it is to me.
Blast From The Past
Here's what's wrong with it.
First off, the entire experience- from the sales page to download page and on through the program itself- feels like jumping backwards about 15 years. It literally hasn't been updated with the modern look any computer-savvy person would come to expect.
The wizard acts like it was designed for Windows 3.1, which was a good OS for it's time but we've come a long way since then. The intuitive design of programs today just didn't make it into the programming. Maybe this was an oversight, and Jim Edwards outsourced it to someone still learning how to program UI's (user interfaces, which is what we interact with). But I have a nagging suspicion he began designing this in the late 90's, early 200's and never updated the base programming.
And yeah, that's costly to do. But if you're charging $200-500 for it, you've got the money.
Dual Function Nightmare
Then there's the training videos. Each one was clearly recorded as a sales webinar, as none of them get to the freaking point in less than an hour. So far, I've spent 4 hours watching 3 of these videos. Every one of them is padded with salesy information designed to get you to be impressed with them and buy something- some of them were for the program I purchased!
I already paid for this. Stop freaking selling me.
What should have been good information delivered respectfully to a paying customer ended up being lazy cast offs recycled for multiple purposes. For $200 minimum a pop, I expect more effort to go into what I'm buying. I could buy a LOT of ebooks for that money that wouldn't beat around the bush and waste my time like that.
Wasn't This Supposed To Teach?
Did it not? Overselling and low effort in delivery are bad for any business. I may not be financially successful, but the experts at Fortune 500 companies all preach against selling now (check out the "critical sales skill #1). To sell something, you have to not sell it. Because people don't want that, they want you to talk to them like a normal person, not a walking bank account. Develop relationships with your target market, and use feedback to continuously improve and update your products and services. Sure, selling still exists in sales- but only at opportune moments after a relationship (and the specific need of the customer) has been established.
This guy didn't get that memo.
Still, I'm uncertain about asking for the refund. As I said, it does do what it promised. It's just clunky and awkward and hurts my eyes and brain a little. However, I may try to make something (for myself) similar that doesn't. Aaand I'd also like to keep an eye on it just in case he brings his products into the 21st century. Since it verifies my membership every time I open the program, I assume it will occasionally have updates when they're available.
Here Endeth The Lesson?
Today's lesson went more like a review than me actually sharing anything I learned. I guess the takeaway from this is that unsavory practices still work. While I don't think Jim Edwards is purposefully trying to swindle anyone, he's also not making his best effort to reinvest some of the money he's made off this stuff to make it better. And that's not a great business model.
What's your opinion of The Jim Edward's Method and his 3 Hour Kindle Book Wizard? Is it something you'd be interested in, or would you look for something more user friendly (and updated)? Comment below, on Facebook or Twitter. I'd love your feedback, good or bad.
Tomorrow I'll bring you a lesson in niches. Took me awhile to get the hang of what that idea really means, so it may be worth hearing about even if you've heard it before. It's not just about finding keywords or an audience, though they all work together. Anyway, I'll see you back here at 9a (CST).
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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