Looking for expert sources to learn more about this sales funnel stuff? Here's a few books to check out for more detailed, expert info!
(Image source lethutrang101 on Pixabay)
This week is about two books I've referenced before. At the time, they were resources for creating your character and the importance of authenticity. But the real meat of those books was learning about funnels.
As far as funnels go, there's really no match or substitute for these two books. They are consistently on the best sellers list (top 10 in most categories) for a reason. Not to mention, they are both prime examples of how to use the information in practice; both books are at the wide, upper end of Brunson's sales funnel for his products and services. So you get to see it in action from both a customer perspective and from behind the scenes.
What makes this book so great is that it points out some common mistakes of clever advertising. Though the first edition was published over 100 years ago, the cautionary tales have remained pretty much the same. Before you get excited over your ingenious sales funnel campaign, it may be worth cracking this one open to cover your assets for the long term.
That's it for today! Tomorrow we'll look at good places to begin a funnel to give you some ideas of where to start. See you at 9a!
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.