Why is the ideal customer more important than your target market?
(Image source Stefan Gunnarsson on Unsplash)
Yesterday's article pointed out how target markets are too broad for those starting out. Instead, focusing on your ideal customers is more efficient at making your marketing strategies count. After you've got enough profit to create a wider marketing budget, then the audience and target markets become important areas for growth.
You may have seen the millions of articles out there saying the target market is super important, and very few mention audience or ideal customers. If this were just some crazy idea I had, then your skepticism would be completely understandable. However, I can't claim the idea for myself. In fact, the idea is 14 years old.
If everybody that wrote an article on the subject knew this strategy, they'd likely have far more success; and they'd encourage you to do this too. Creating blue markets might sound like a finite scheme that would run out eventually. There's only so many good ideas, right? However, the blue ocean concept forces innovation and creativity; as far as 7 billion people can see.
As with any concept, there are risks.An article on theadaptivemarketer.com lays out some of the more common considerations for the strategy on its own. Paired with your unique message and gifts, however, you'll be best equipped to weather the rocky shores of the startup journey better than those without. Passion for your craft or mission is often a valuable resource to get through periods of slow growth without giving up.
Of course, the strategy by itself is only a piece to the puzzle, not some "easy button" that will guarantee your success.
Let me know what you think about the blue ocean strategy. It's a good resource, but there's still so much more to learn to improve your chances of success (don't I know it!). See you tomorrow at 9a for more information about defining your ideal customer!
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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