How does having a genuine voice affect your success at online business? Let's look to an expert to find out!
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Whatever your voice, it better be you. The less it sounds like you, the more mechanical and false it will sound to your audience. That's a good reason to try harder to be yourself, but I've learned there's more to it than that. Your voice determines who sticks around and who flutters off. That can be an important element in an online business open to anyone with an internet connection.
The Basic Premise
A few weeks back, I wrote about DotCom Secrets, which explained how you shouldn't be afraid to piss people off. It's actually a strategic move to develop your voice to only be appealing to your ideal audience - because those are the people you want to help, and they're the ones that want to listen.
The idea here is that if you've offended anyone not your ideal audience, then you can focus on the ones that are. Think about it: if you cater to everyone, nobody will be very satisfied. If you cater to your select niche group, you can help people a lot more. Less time spent trying to please everyone in the world means more time to focus on your true fans.
Why Is That Important?
Today, I want to introduce a new book by Russell Brunson called Expert Secrets. It doesn't go as in depth about the character and audience as DotCom Secrets, but sort of picks up where the first book leaves off. Once you know your ideal audience, you can develop a voice (one that is still genuine, mind you) that attracts people to what Brunson calls your "cult-ure."
Your cult-ure is essentially your cause - the hope for the future that your product(s) or service(s) bring to your customers. He goes pretty in-depth about this, giving away the secrets to developing your own (provided that, unlike me, you have some ideas about how you want to help people).
If It's So Great, Why Aren't You Rich?
Without getting too detailed (or too depressing), I've had a bunch of health issues preventing me from doing what the average person could do easily. Nothing particularly life-threatening or disabling, so hold off on the pity party. I just have random bouts of pain, nausea, dizziness, brain-fog, and an occasional panic attack. Put together, those things make it difficult to follow most strategies as intended (though I'm not giving up that easily!).
So fear not! My failures aren't indicative of its efficacy at all. If you can hold down a steady job, you are pretty likely to benefit from Russell Brunson's secrets.
Have you tried Brunson's methods? Comment your experiences below, on Facebook or Twitter!
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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