A common misconception of internet entrepreneurs is assuming that any traffic is good traffic. Many websites, channels and other pages attempt to appeal to everyone - and while the numbers might be high, revenue doesn't always match. This can be very frustrating, or so I gather.
My site so far has had a slow but steady climb, but it's probably still all the wrong traffic. Before the visitors start really pouring in, it's probably a good idea to figure out exactly who I'm trying to attract - and you get to come along for the ride!
Terms Of Consumers
There's a target market, the target audience, and your ideal customer. In the past, I've used those terms interchangeably, but apparently they are very different aspects of the consumer you're marketing to.
Why? For a long time, I wondered why they needed different names at all. Is it just the marketing industry trying to obfuscate information so newbies don't get a firm grasp of successful strategies? Or is it like a quarter of the English language, where there's just multiple ways of saying the exact same thing?
Well, it's neither of those. If you have the thought to question 'what's the difference?' it may become clear as day why the terms are so similar, yet important distinctions for marketing. Of course, if you find the wrong sources, it may just be more confusing. So let's look at the subtle differences between these three groups of consumers.
These are the people that could potentially want your product or service. It's the broadest group, the one you'll want to define (as best as you can) to understand what customers you can choose from to target. For instance, if you're looking to market a wrinkle cream, your target market isn't likely to include children.
This group are those that readily flock to your blogs, channels, pages, or any other publications you offer. When you produce content, your audience is who is listening. There are people in your target market that may not be part of your audience (which would indicate areas of expansion as your business grows).
Many sources don't include this one, but Russell Brunson taught me it's possibly the most important type of consumer. The ideal customer is part of your audience, and is exactly what you are looking for in a customer. Big businesses don't focus on this aspect much, because they're trying to expand their reach through their target markets. When you're just starting out, though, focusing on the specific type of customer you want can save you a lot of time, effort and other resources in those critical startup stages.
The More You Know...
There's a pattern in the terms, isn't there? They're essentially Russian nesting dolls, as one fits inside the others in a specific way. Just like those dolls, you can't start with the largest as your focus and nest them. Instead, it's the other way around: focus solely on the ideal customer, and as you gain traction with your business step up to the next group.
Comment your thoughts or experiences below or otherwise! Let me know if I explained this well, or if I got something wrong (I'm still pretty new at this marketing thing). See you tomorrow at 9a!
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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