Time to put all this knowledge to work for you! Let's find your ideal customer, shall we?
(Image source geralt on Pixabay)
You've gone through the trouble of determining your message and gifts, and now know what kinds of consumers there are, what a blue ocean is, and how to segment their individual details. If you've been following along as I write this, it's been nearly two weeks of careful thought and preparation.
Now it's time for the easy button!
Step One: Brainstorm
Imagine what kind of person you want to work with. Think about your message and gifts, and who might benefit from what you have to offer. If you've got ideas for a specific product, then consider how the product would improve their lives. You don't need a product idea at this stage, though. In fact, it might be better if you don't.
The main idea in this step is to visualize a future customer. This person wants to hear what you have to say, and is eager to try out whatever you suggest. They are in need, and you have the solution (even if you don't know what that is yet). Most importantly, you feel good helping them. The interactions between you and this imaginary customer fill you with a great sense of satisfaction, a job well done.
A teacher would imagine the ideal student in this same way. A doctor visualizes their ideal patient. You'll have other kinds of customers besides the ideal, but by focusing on this special customer, you will not only appeal to them more than a generic offer but working with them will motivate you forward.
Step Two: Research
Now that you have some general details about your customer (you wrote them down, I hope!), do some research to find out more. Where do these people spend time online? Do a Google search and browse through the results to learn what you can. This step might be the most difficult, but it's also the most enlightening.
If your gift has led you to teach, Google the kinds of questions you imagine your ideal student might have. If your passion is to entertain, search for the keywords that would lead someone to that kind of entertainment. Put yourself in your customer's place and go looking for what they're doing now to scratch the itch.
This will help you gather information about your 'red ocean' competitors, too. Study what they do to draw people in, where they fall short at helping your ideal customer, and what they have to offer. Read and participate in forums, check out FAQs, and start filling in the segmentation details as you find them.
Remember: you don't have to know every customer type at this stage, just the very specific one you're starting out with. So you won't need a range of data, you need specific, targeted data that will give you direction.
Step Three: Bring Them To Life
With all the data you've collected, you should be able to create a sort of avatar image of your ideal customer. Find a picture, give them a name and a backstory, and make them real to you. What would Bob need to improve his life? What is Jane struggling with? When you have a representation of your customer, you can better focus your efforts on solving his or her problems more effectively, and reach out to them with confidence.
This may sound crazy, but it works. If you're having trouble, try out this worksheet to help with the basics (you will flesh them out as your business starts helping your ideal customers). Spend enough time on developing this avatar to make it real, refining the imaginary fantasy customer into someone that truly exists.
Happy avatar creating! See you at 9a for the weekly review!
As I begin this anew, I know only one thing: that I know nothing. Learn with me, and together we will figure this out.
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